In my final article in this series, let's talk about metrics. Measuring your channel performance is status quo. Some metrics you need now, and some you need later.
With our initial steps completed to get your alliance up and running, let’s advance the timeline. This early in the relationship, the tangible benefits are still a couple of faithful leaps forward. However, there are a few metrics you can start putting down to check if the partnership is meeting your original goals. Here are three data points I like to establish early.