In my second article about alliances, I want to have a conversation about building a value-based relationship with accountability at its core. Why am I even writing about this? Shouldn't this be webbed into the fabric of every partnering relationship?
When you’re looking for strategic partnerships, a top motivation is how the alliance creates value for your end customers. Understanding how to build a relationship might seem tangential to that goal, but it is essential. If the partnership mechanics don’t work right, customers will sense it—through poorer experiences, support breakdowns, and incomplete promises.