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Replay: The Why, What and How Of Infrastructure Cloud Software In Plain English

Posted by John Morada on Aug 20, 2019 2:54:00 AM

If you are not accustomed to talking about Cloud technology then understanding it may seem like a challenge. This webcast takes you from novice to better enlightened in under 30 minutes.

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Topics: Container, Faster Time to Market, Marketing, Infrastructure Automation, Kubernetes

Replay: Top 6 Content Strategies for your Startup

Posted by John Morada on Aug 7, 2019 3:58:26 PM

Whether a tech startup or a consumer-focused brand, you still need a digital content strategy to make the most of your market presence. We found that seeking outside help was the best way to go for us.

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Topics: Container, Faster Time to Market, Marketing, Infrastructure Automation, Kubernetes

How to find the perfect partner as a SaaS startup, part 3 of 3

Posted by John Morada on Jul 25, 2019 5:00:00 AM

In my final article in this series, let's talk about metrics. Measuring your channel performance is status quo. Some metrics you need now, and some you need later.

With our initial steps completed to get your alliance up and running, let’s advance the timeline. This early in the relationship, the tangible benefits are still a couple of faithful leaps forward. However, there are a few metrics you can start putting down to check if the partnership is meeting your original goals. Here are three data points I like to establish early.

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Topics: Partners, Infrastructure Automation, Business Development, Strategic Alliances

How to find the perfect partner as a SaaS startup, part 2 of 3

Posted by John Morada on Jun 27, 2019 3:29:00 AM

In my second article about alliances, I want to have a conversation about building a value-based relationship with accountability at its core. Why am I even writing about this? Shouldn't this be webbed into the fabric of every partnering relationship?

When you’re looking for strategic partnerships, a top motivation is how the alliance creates value for your end customers. Understanding how to build a relationship might seem tangential to that goal, but it is essential. If the partnership mechanics don’t work right, customers will sense it—through poorer experiences, support breakdowns, and incomplete promises.

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Topics: Partners, Infrastructure Automation, Business Development, Strategic Alliances

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